Ask any business owner, manager, or CEO what is most important in a business, and they will all tell you one thing: marketing.
Marketing is like fuel in a car. Your car may be shiny and new, but unless it is gassed up, it isn’t going anywhere.
You need to make sure you are reaching as many people as you can. Businesses often try to do this by sending mailers, cold calling, etc.
However, you want to make sure you are targeting the right people.
Here is another analogy: If you were selling ground beef, would you send out mailers to all of the vegan restaurants in town? Of course not! When it comes to marketing, quality is just as important as quantity.
So where am I going with this? One of the best marketing tools I know of is a website. If you can optimize a website so that it is listed in the top results in search engines, not only will you be getting a lot of views, but every single one of those views will be from interested people.
When this website is optimized, it will become like a salesperson, working for you 24/7, bring in leads, users, or customers by the dozens. And the best part? Most of our websites cost less than a 1/10 of a normal salesperson’s salary.
In fact, we have a number of clients who have websites that bring in ALL of their business. They don’t have any other marketing campaigns or salespeople, and they don’t need them. Most of our clients have found that their website, when properly optimized, paid for itself within the first year, and most within the first few months.
If you could achieve results like this, would it be worth it?
We love helping small businesses achieve a higher potential, and that is why our SEO (search engine optimization) rates are very competitive.